About Joe Farro


Our goal is to assist you in all aspects of the approval process and make absolutely sure you have the best experience when working with us on your home loan.  As a Certified Mortgage Planner my goal is to provide you with a strategic evaluation of your finances while incorporating that into your home loan solutions. This allows me to present you with mortgage options that integrate into your overall long term and short term financial and investment plans, while also showing you ways to minimize tax and interest, manage and improve your cash flow and create wealth opportunities.

My commitment to my clients and referral partners have allowed me to take a proactive approach to the mortgage industry by embracing professional organizations that provide specialized training and support.  Many homeowners today need and want professional advice as they buy and sell residential property.  Less than 1% of mortgage professionals hold both the CMPS & CMP designations. Please click on the links below to learn more about the services I can assist you with.

The Farro Group

Joe Farro
Growing up in the Chicago area and visiting family in Georgia lead me to move to move here after college. In the early 90's I helped open a new business that turned out to be one of those life lessons that thankfully introduced me to the mortgage industry.  Starting my career in Atlanta with small mortgage broker and working along side some well respected professionals helped me to see parts of the Atlanta area from Roswell to Inman Park to McDonough.  I have also been fortunate to live in many parts of Atlanta and now reside in Henry county with my family for the last decade.   We also spend part of the year in Palm Beach at our condo during the rough Atlanta winters.   When not working I am usually to be found spending time at home with my family.  In my spare time(rarely) I enjoy Traveling, Reading & Poker.  One of these days I will start working out again.

After graduating with a BBA in Finance from Loyola University, I began my business career at the Chicago Mercantile Exchange.  I worked as an investment consultant as well as other capacities in the financial marketplace before ultimately entering the home loan industry in 1992.  My experience and training has allowed me to develop systems and skills to set me apart from other loan officers. With the belief in training and development as a Certified Mortgage Planner I am also an instructor for real estate professionals. I have had the opportunity to develop and train some top loan officers. 

My commitment to creating a superior customer service Platform helped me to introduce the Loan Originator Pro system for mortgage professionals and is what continues to be the driving force for the production team at Premier Capital Mortgage.  Using advanced tools such as LoanPro, Mortgage Coach and Loan Toolbox, I will provide detailed financial assessments to allow us to identify the best loan options available for your situation.

Kristin is your Loan Coordinator. He can assist you and can provide answers to all of your questions and will coordinate any initial information you share with me so that we can make a proper recommendations upfront to help streamline your approval.  Throughout the loan approval process, he is available to assist you with any needs or questions that you may have.

Shanda is your Loan Analyst. Her role in serving you begins once we have received your loan application. She will prepare your file and submit it to our underwriter as well as working with you to clear any conditions that may be required by the underwriter in order to obtain approval. She is also a former underwriter who has the knowledge and experience to help guide you through the process. Should we need additional items to secure loan approval, she will often be the one to work with you on obtaining these items.

Regina is your Loan Closer. She acts as the liaison responsible for coordination of closing documents to the title company and or closing attorney.  She will see to it that your closing documents and funds are handled professionally, accurately, and with the utmost speed and diligence. I know that we can deliver the best possible service and flexible loan options to our clients. Having a team of dedicated professionals on your side allows your needs to be met quickly and thoroughly, and you can rest assured that the Home Express Team is focused on providing you with a closing experience that is free of any unpleasant surprises. In addition, we believe that our relationship with you does not end at the closing table. As a national direct lender, On behalf of the entire Home Express Team, we are looking forward to working with you.